Top 10 Yard Sign Promotion Ideas
Jacob Lohman
August 25, 2009
service@signsonthecheap.com
http://www.signsonthecheap.com

The yard sign can be one of the most effective campaign methods you have in your arsenal. To make your signs as effective as possible, you need to create a great looking sign that attracts attention and stands out from the crowd. Follow these tips to get the most out of your campaign yard signs:

10) Verify your local sign laws
Some residential areas have ordinances prohibiting the posting of signs. Make sure you are aware of these rules for your local area. A simple call up to your local city official could save you a headache in the future.

9) Establish an Internet presence
In 2009 it is essential to have a strong web presence. Remember to include your web address on your yard signs, giving voters and drive-by traffic an easy way to discover more information about your campaign.

8) Distribute your signs evenly
Place your signs in high-traffic areas around town. Give signs to supporters who live in different areas to maximize the visibility of your name. Don't put half your signs on the same block – people are more likely to see your signs if they are spread out.

7) Use borders to direct their eyes to the information
Using borders on your campaign signs will focus the reader's attention toward the information that you want them to remember.

6) Choose the right color combination
Use at least two colors other than white on your campaign yard signs to make a strong impact on voters. Choose strong colors that are engaging, yet pleasing to the eyes. Don't go overboard with multiple colors as this can distract from your message. According to Sign Builder Illustrated, the most effective colors are red, white and blue.

5) Use eye-catching graphics
A bold, recognizable logo or professional photo makes your campaign sign stand out and gives voters an image to remember.

4) Make your sign unique
Incorporate a color scheme and a logo that will differentiate your campaign from your opponents. Often you will both have signs in the same area and it is important to distinguish your signs. Add a short, memorable slogan to make your political yard signs unique.

3) Keep your message consistent
Make sure you portray a consistent campaign image on your yard signs, fliers and web site. Use the same colors, logos, slogans and layout on all materials. You never know where voters will get their first impression of your campaign, so ensure your yard signs reinforce a consistent image.

2) Make sure your signs are readable
Feature critical information like your name and campaign slogan in a different color from the rest of your sign. According to the Pennsylvania College of Optometry, this will increase reader retention by 78%.  You can also make your sign easier to read by using different text sizes to separate information.

1) Keep it simple
Try not to get carried away; though it may be tempting to use extravagant fonts and graphics to spice up your custom signage, fancy fonts can distract from your message and make your signs jumbled and confusing. Adding too many words can also distract viewers. Stick to the essentials.