| Category | Title | Client or Campaign | Firm or Individual Submitting Entry | Place |
| Public Affairs Team of the Year | Covering Kids | RWJ Covering Kids | GMMB | First Place |
| Computer Technology Product of the Year | Grassroots Campaigning with Palm Pilots | No on 695, OK AFL-CIO | Gail Tuzzulo & Associates | First Place |
| Computer Technology Product of the Year | Focus Group CDs | Yes on 272 | Hamilton, Beattie, & Staff | First Place |
| National Public Affairs Campaign | Covering Kids Campaign | RWJ Covering Kids | GMMB | First Place |
| State Public Affairs Campaign | Your Choices Shape Their Chances | California Children and Families Commission | GMMB | First Place |
| Regional Public Affairs Campaign | It's What You Know | LCCC Enrollment | Winning Directions | First Place |
| Bilingual/Foreign Language Public Affairs Campaign | "Yes on 272" | "Yes on 272" | Hamilton, Beattie, & Staff; Barretto Cunningham May Pudley & Malloy; Shrum Devine & Donilon | First Place |
| Direct Mail-State Grassroots Response | Sweet Talk | NARAL Foundation | Terris & Barnes | First Place |
| Direct Mail - Local Grassroots Response | Save Gaviota | Sierra Club | Crotty Consulting, Inc. | First Place |
| Direct Mail - Local Grassroots Response | Some People Don't Have to Worry | Wal Mart | Winning Directions | First Place |
| Direct Mail-National Membership Campaign | "First Pets and Their Families" 2001 Calendar | Democratic National Committee | Adams, Hussey, and Associates | First Place |
| Direct Mail-National Membership Campaign | Truth About Gun Owners (TAG) Poll - Annual Appeal | National Rifle Association of America | PM Consulting Corporation | First Place |
| Direct Mail - State Membership Campaign | Small Minority | Washington Ceasefire | GSM/Mercury | First Place |
| Direct Mail-Local Membership Campaign | Your Dues, Your Voice | Newly Elected President of ILWU | Winning Directions | First Place |
| Direct Mail - State Initiative/Referendum | Senior Voter | Washington Council of Senior Citizens | GSM/Mercury | First Place |
| Direct Mail - Local Initiative/Referendum | Under Pressure | Yes On A/Santa Rosa Jr. College | Terris & Barnes | First Place |
| Print/Graphics - Logo | Scream - No on Proposition 1, Municipal Utility District | No on Prop 1, Coalition to Stop the $3 Billion Bill | Barnes, Mosher, Whitehurst, Lauter & Partners / Storefront Political Media | First Place |
| Print/Graphics - Billboard | Transit Knot | Straphangers Campaign | Robbett Advocacy Media | First Place |
| Print/Graphics - Signs | Vote Sign | Secretary of State, California | McNally Temple Associates, Inc. | First Place |
| Print/Graphics - Non Mail National Issue Brochure | Mississippi River | Midwest Area River Coalition 2000 | The Public Response Group, Inc. | First Place |
| Print/Graphics - Non Mail State Issue Brochure | Greetings From Hinkley | Consumer Attorneys of California | Shelly Sullivan Public Relations & Media Consulting | First Place |
| Print/Graphics - National Newspaper Ad | "You Shouldn't Have to Be a Special Agent" | Forest Serviceship Council | MacWilliams Robinson and Partners | First Place |
| Print/Graphics - State Newspaper Ad | We've Got the Power | Anchorage Economic Development Corporation | Edmonds Hackney and Associates | First Place |
| Print/Graphics - Local Newspaper Ad | Peace | Mid-Hudson Islamic Association | Mission Control, LLC | First Place |
| Radio - State Grassroots | Marriage | Campaign for California's Family | JC-Evans Communications | First Place |
| Radio - National Public Affairs | "Data" | Natural Resources Defense Council | MacWilliams Robinson and Partners | First Place |
| Radio - State Public Affairs | Smoking | California Children and Families Commission | GMMB | First Place |
| Radio - Bilingual/Foreign Language Public Affairs | Early Childhood-Every (in Korean) | California Children and Families Commission | GMMB | First Place |
| Television - National Grassroots | "No Plan" | Arctic Coalition | MacWilliams Robinson and Partners | First Place |
| Television - State Grassroots | New Jersey Governor Video Voters Guide | AARP | Paul J. Pelletier | First Place |
| Television - National Public Affairs | Ransom | AT&T, Voices for Choices | Joe Slade White and Company | First Place |
| Television - State Public Affairs | Premie | California Children and Families Commission | GMMB | First Place |
| Television - Local Public Affairs | Campground | Pew Wilderness Center | North Woods Advertising | First Place |
| Television-Bilingual/Foreign Language Public Affairs | Whirlwind (in Spanish) | California Children and Families Commission | GMMB | First Place |
| Television - State Initiative/Referendum | Freedom of Speech | Right to Work for Oklahomans | McCarthy Marcus Hennings, Ltd. | First Place |
| Television - Local Initiative/Referendum | Ducks | Billings Right-of-Way | The Thompson Group | First Place |
| Technology - National Grassroots Website | www.nraila.org | National Rifle Association - Institute for Legislative Action | New Media Communications, Inc. | First Place |
| Technology - National Public Affaris Website | National Clearing House For Professions In Special Education | NCPSE | The Bivings Group | First Place |
| Technology - Internet Ad | Roll Back the Beer Tax | Anheuser-Busch Companies | Mindshare Internet Campaigns | First Place |
| Technology - Flash Animation | The Justice Project Death Penalty Flash | The Justice Project | Issue Dynamics, Inc. | First Place |
| Technology - Best Overall Use of Internet | ActivistCash.com | The Center for Consumer Freedom | Berman & Company | First Place |
| Technology - Local Initiative/Referendum Website | www.romebaseball.com | Committee to Bring Professional Baseball to Rome GA | electyou.com | First Place |
| Phones - National Grassroots Automated Outbound | Carson Town Hall Meetings | Congressman Brad Carson | Winning Connections | First Place |
| Phone - State and Local Automated Outbound | Former Sheriff Art Brandwood for Doug LaMalfa | Friends of Doug LaMalfa | Dane & Associates | First Place |
| Phones - National Grassroots Live Outbound | Families USA | Families USA | Winning Connections | First Place |
| Phones - State and Local Grassroots Live Outbound | River Fields Public Hearing | River Fields | Executive Communications | First Place |
| Phones - Local Initiative/Referendum | McHenry County Open Spaces | Trust for Public Land | Winning Connections | First Place |
| Phones - Local Initiative/Referendum | Toledo Charter | Funk Wetke Skunda Marketing (Yes on Issue 1) | Winning Connections | First Place |
| SWC Direct Mail - Statewide | Survivor Scratch-Off | Massachusetts Teachers Association | Crounse Malchow Schlackman & Hoppey | First Place |
| SWC Direct Mail - Local | Lessons Booklet | Bloom for Congress | Crounse Malchow Schlackman & Hoppey | First Place |
| SWC Radio - Local | County Supervisor | Troy Leslie for Senate | JohnsonClark Associates | First Place |
| SWC Television - National | Grow Up | Nader 2000 | North Woods Advertising | First Place |
| SWC Television - Statewide | "L.A. Confidential" | No on Proposition 223 | JohnsonClark Associates | First Place |
| SWC Television - Statewide | Lloyd Bentson Tribute Video | Texas Democratic Party | Strother Duffy Strother | First Place |
| SWC Television - Local | An American Hero - The Story of Congressman John Lewis | John Lewis for Congress | Strother Duffy Strother | First Place |
| Technology - National Public Affaris Website | Chicago Kent College of Law | Electionmall, Inc. | First Place | |
| Direct Mail-State Grassroots Response | Billboard Capital of the World | Save Our Scenery | Winning Directions | Second Place |
| Direct Mail-National Membership Campaign | Limited Edition Millenium Card - Membership Renewal | National Rifle Association of America | PM Consulting Corporation | Second Place |
| Direct Mail - State Membership Campaign | Save Our Schools Packet | Nevada State Education Association | Gail Tuzzulo & Associates | Second Place |
| Direct Mail - Local Initiative/Referendum | Crystal Clear | Arapahoe Water Authority | Welchert & Britz | Second Place |
| Print/Graphics - Logo | First Woman President Logo | First Woman President, Inc. | Robbett Advocacy Media | Second Place |
| Print/Graphics - Billboard | Vote Billboard | Secretary of State, California | McNally Temple Associates, Inc. | Second Place |
| Print/Graphics - Non Mail National Issue Brochure | Take Heart 2000 | American Heart Association | BatesNeimand, Inc. | Second Place |
| Print/Graphics - Non Mail State Issue Brochure | Conservation Tray Liner | Seattle City Light | The Connections Group, Inc. | Second Place |
| Print/Graphics - National Newspaper Ad | Ransom | Voices for Choices | GSM/Mercury | Second Place |
| Print/Graphics - State Newspaper Ad | Cut In Half | Connect Michigan | The Sterling Corporation | Second Place |
| Print/Graphics - Local Newspaper Ad | Stroke | American Heart Association | BatesNeimand, Inc. | Second Place |
| Radio - State Grassroots | "Everywhere" | Dogwood Alliance | MacWilliams Robinson and Partners | Second Place |
| Radio - State Public Affairs | "Now It's PCB's" | Sierra Club of New York | MacWilliams Robinson and Partners | Second Place |
| Radio - State Public Affairs | Ho, Ho, Ho | California Republican Party | McNally Temple Associates, Inc. | Second Place |
| Television - National Public Affairs | Mailbox | AT&T, Voices for Choices | Joe Slade White and Company | Second Place |
| Television - State Public Affairs | Trucks | Marborg | Davies - Katrina Carl | Second Place |
| Television-Bilingual/Foreign Language Public Affairs | Laundry (in Korean) | California Children and Families Commission | GMMB | Second Place |
| Television - Local Initiative/Referendum | Punch | Broward Citizens for Good Government | GMMB | Second Place |
| Technology - National Grassroots Website | The Iceberg Theory of Organizational Websites | New Century Project | eMoe.net, Inc./ Greg Tranqmoe | Second Place |
| Technology - National Grassroots Website | hrc.org | Human Rights Campaign | Issue Dynamics, Inc. | Second Place |
| Technology - State and Local Grassroots Website | www.jobkillers.org | Coalition for California Jobs | Goddard Claussen Porter Novelli | Second Place |
| Technology - National Public Affaris Website | "Sex, Etc." | Rutgers University, Network For Family Life Education | Global Strategy Group, Inc. | Second Place |
| Technology - National Public Affaris Website | BSA Security - http://www.bsa.org/security | Business Software Alliance | Mindshare Internet Campaigns | Second Place |
| Technology - State and Local Public Affairs Website | SF VoteWatch.com | Committee On Jobs | Barnes, Mosher, Whitehurst, Lauter & Partners / Storefront Political Media | Second Place |
| Technology - Best Overall Use of Internet | AnesthesiaSafety.Net | American Society of Anesthesiologists | e-advocates, LLC | Second Place |
| Phones - National Grassroots Live Outbound | "HR2323 - Neet" | Americans for Balanced Energy Choices | Executive Communications | Second Place |
| Phones - Local Initiative/Referendum | Worthington School Board | Worthington School Board | Winning Connections | Second Place |
| SWC Direct Mail - Local | Gold Medal | Friends of Carolyn McCarthy for Congress | Crounse Malchow Schlackman & Hoppey | Second Place |
| SWC Television - National | Record - Bush | National Rifle Association | Edmonds Hackney and Associates | Second Place |
| SWC Television - Statewide | Dartboard | Scott Shackleton Victory Committee | The Sterling Corporation | Second Place |
| SWC Television - Local | Up From the Fields | Simon Salinas for State Assembly | Strother Duffy Strother | Second Place |
| Direct Mail-State Grassroots Response | Ingredients | American Heart Association | BatesNeimand, Inc. | Third Place |
| Direct Mail-National Membership Campaign | Silent | NARAL Foundation | Terris & Barnes | Third Place |
| Direct Mail - State Membership Campaign | Breath | League of Conservation Voters Ed Fund | Terris & Barnes | Third Place |
| Direct Mail - Local Initiative/Referendum | Babe Ruth | Backin' Baseball Committee | Crounse Malchow Schlackman & Hoppey | Third Place |
| Print/Graphics - Non Mail State Issue Brochure | Guide to California Medicare HMO's | California HealthCare Foundation | GMMB | Third Place |
| Print/Graphics - National Newspaper Ad | Not As You Think | The Center for Consumer Freedom | Berman & Company | Third Place |
| Print/Graphics - State Newspaper Ad | Baby | Nebraskans for Fair Competition | The Thompson Group | Third Place |
| Print/Graphics - Local Newspaper Ad | Pearl Harbor | Coalition to Protect Americans Now | McCarthy Marcus Hennings, Ltd. | Third Place |
| Television - National Public Affairs | "Table" | SEIU | MacWilliams Robinson and Partners | Third Place |
| Television - State Public Affairs | "Magazine" | Sierra Club of New York | MacWilliams Robinson and Partners | Third Place |
| Television - Local Initiative/Referendum | Guinea Pigs - No on Proposition 1, Municipal Utility District | No on Prop 1, Coalition to Stop the $3 Billion Bill | Barnes, Mosher, Whitehurst, Lauter & Partners / Storefront Political Media | Third Place |
| Technology - National Grassroots Website | www.freedombrigade.com | Freedom Brigade | New Media Communications, Inc. | Third Place |
| Technology - Best Overall Use of Internet | BCBSHealthIssues.com | Blue Cross Blue Shield Association | Issue Dynamics, Inc. | Third Place |
| Direct Mail-State Grassroots Response | Save Our Schools "SOS" | Nevada State Education Association | Gail Tuzzulo & Associates | Honorable Mention |
| Direct Mail - Local Grassroots Response | Save Gaviota | Sierra Club | Crotty Consulting, Inc. | Honorable Mention |
| Direct Mail - Local Grassroots Response | It's an Even Better Idea Now | Los Angeles to Pasadena Metro Construction Authority | The MWW Group | Honorable Mention |
| Direct Mail-National Membership Campaign | "Springtime on Capitol Hill" Commemorative Print | Democratic National Committee | Adams, Hussey, and Associates | Honorable Mention |
| Direct Mail - State Membership Campaign | Putting Both Candidates to the Test | AFL-CIO | Winning Directions | Honorable Mention |
| Direct Mail - Local Initiative/Referendum | Our Valley | Douglas County Agriculture and Open Space Preservation Committee | BatesNeimand, Inc. | Honorable Mention |
| Direct Mail - Bilingual/Multilingual Grassroots/Initiative/Referendum | Lakota | Sierra Club West River Office | GSM/Mercury | Honorable Mention |
| Print/Graphics - Logo | Friends of Aviation | Friendly Skies Coalition | Edmonds Hackney and Associates | Honorable Mention |
| Print/Graphics - Logo | U.S. Chamber Institute for Legal Reform | U.S. Chamber Institute for Legal Reform | Goddard Claussen Porter Novelli | Honorable Mention |
| Print/Graphics - Signs | Proud to Serve You - Golden Gate Restaurant Association | Golden Gate Restaurant Association | Barnes, Mosher, Whitehurst, Lauter & Partners / Storefront Political Media | Honorable Mention |
| Print/Graphics - Signs | ANWR | Arctic Power | Edmonds Hackney and Associates | Honorable Mention |
| Print/Graphics - Non Mail State Issue Brochure | Long Island: Here Today, Here Tomorrow | The Nature Conservancy of Long Island | BatesNeimand, Inc. | Honorable Mention |
| Print/Graphics - Non Mail Local Issue Brochure | Save Gaviota | Sierra Club | Crotty Consulting, Inc. | Honorable Mention |
| Print/Graphics - Non Mail Local Issue Brochure | Last Call | Arlington Association, Inc. | Emmons & Company, Inc. | Honorable Mention |
| Print/Graphics - National Newspaper Ad | Little House | Voices for Choices | GSM/Mercury | Honorable Mention |
| Print/Graphics - State Newspaper Ad | Justice | Civil Justice Association of California | Goddard Claussen Porter Novelli | Honorable Mention |
| Print/Graphics - Local Newspaper Ad | It's Time | Alaskans for Better Access | Edmonds Hackney and Associates | Honorable Mention |
| Radio - National Grassroots | "Bullshop" | The Wilderness Society | MacWilliams Robinson and Partners | Honorable Mention |
| Radio - Local Grassroots | "Got That Right" | The Wilderness Society | MacWilliams Robinson and Partners | Honorable Mention |
| Radio - Local Public Affairs | Thaddeus, Toni, Charles | JCC Harrah's New Orleans Casino | APCO Worldwide | Honorable Mention |
| Radio - Local Initiative/Referendum | Bureaucrats | NO on F&I (San Francisco, November 2001) | Solem & Associates | Honorable Mention |
| Television - National Grassroots | Hunting Heritage | National Rifle Association | Edmonds Hackney and Associates | Honorable Mention |
| Television - National Public Affairs | Virtual Tour | National Education Association | Laguens, Hamburger, Stone | Honorable Mention |
| Television - National Public Affairs | One Person | Coalition to Protect America's Health Care | McCarthy Marcus Hennings, Ltd. | Honorable Mention |
| Television - State Public Affairs | Laundry (in English) | California Children and Families Commission | GMMB | Honorable Mention |
| Television - State Public Affairs | "Homeboy" | Choices for Youth Campaign / California Wellness Foundation | Mark Armour, armourMedia, Inc. | Honorable Mention |
| Television - Local Public Affairs | The Way We See Things | Pacific Lumber | Goddard Claussen Porter Novelli | Honorable Mention |
| Television - Non Broadcast Grassroots | Emergency March For Women's Lives | National Organization for Women | Eighteenth Street Media | Honorable Mention |
| Earned Media -Overall Earned Media | Covering Kids | RWJ Covering Kids | GMMB | Honorable Mention |
| Earned Media - State and Local Media Kit | What Else is Hidden From California Consumers? | Consumer Attorneys of California | Shelly Sullivan Public Relations & Media Consulting | Honorable Mention |
| Earned Media - Local Print News | First Vote to Secede | Valley Vote | Blair - Biggs Campaigns | Honorable Mention |
| Technology - National Grassroots Website | Oregon Death with Dignity Website | Oregon Death with Dignity | BatesNeimand, Inc. | Honorable Mention |
| Technology - National Grassroots Website | www.affect.vcita.com | Americans for Fair Electronic Commerce Transactions | Goddard Claussen Porter Novelli | Honorable Mention |
| Technology - Local Initiative/Referendum Website | Ourkidscount.net | Group Supporting Initiative 100 - Denver, Colorado | Mindshare Internet Campaigns and Winning Connections | Honorable Mention |
| Phones - Membership Recruitment | Join SEIU Today | SEIU | Winning Connections | Honorable Mention |
| Phones - National Grassroots Automated Inbound | PNTR ACLI | Americna Council fo Life Insureres | Executive Communications | Honorable Mention |
| Phones - National Grassroots Automated Outbound | NARAL Anti Ashcroft | NARAL | Winning Connections | Honorable Mention |
| Phones - State and Local Grassroots Live Outbound | Tenaska Fluvannah | Tenaska | Executive Communications | Honorable Mention |
| Phones - Bilingual/Foreign Language Live | NYC Smoking Ban | New York Concessions Coalition | Executive Communications | Honorable Mention |
| Phones - Statewide Initiative/ Referendum | Yes on I775 | Washingtonians for Homecare | Winning Connections | Honorable Mention |
| SWC Direct Mail - National | "The Future Never Happened" Fundraising Effort | Democratic National Committee | Adams, Hussey, and Associates | Honorable Mention |
| SWC Direct Mail - Local | Don't Pass Up the Vote | Soboroff for L.A. Mayor | Blair - Biggs Campaigns | Honorable Mention |
| SWC Direct Mail - Local | Gasp | Laura Gene Middaugh for King County Superior Court | Moxie Media, Inc. | Honorable Mention |
| SWC Radio - National | Vote Latino | National Public Service Annoucement | Strother Duffy Strother | Honorable Mention |
| SWC Radio - Statewide | Wright Direction | Tommy Wright for Virginia Senate | The Sterling Corporation | Honorable Mention |
| SWC Radio - Local | Re-elect Judge John Coy | Judge John Coy Campaign '94 | Emmons & Company, Inc. | Honorable Mention |