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Sunday, 13 November 2022
Sunday, 13 November 2022
2022 Election Statistics. There were 435 House races, 35 Senate races and 36 Governor races up for election. 45.9 million people voted early. The most ad spending in a Senate race = $305 million in Pennsylvania. There were 34 House retirements (22 Democrats, 12 Republicans). There were 36 women nominees for governor (up from 16 in 2018); There were 11 Black Senate nominees . Most ad spending in governor’s race was $214 million (Illinois). Most ad spending in a House race was $38 million (Maine’s 2nd CD). George Soros is the top donor to Democratic outside groups ($127 million). Richard Uihlein is the top Republican donor to outside groups. (From Politico).
Tuesday, 1 November, 2022
Tuesday, 1 November, 2022
Senate Races to watch - 48 states are “likely” or “lean GOP” and 45 states for the Dems. The 7 other “toss-up” races include: New Hampshire, Georgia, Wisconsin, Nevada, Arizona, Washington State, Pennsylvania.

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CAMPAIGN HOW TO ARTICLE

7 ways to talk to voters (when you can’t talk to voters)
7 ways to talk to voters (when you can’t talk to voters)
Crag Turner, The Campaign Coach

With the exceptions of the Amazons in the world, over the past year almost every brand that exists has had to develop new ways to communicate with their customers in order to stay in business. Without the normal kinds of in-person experiences,

Read More

The Single Political Marketing Campaign You Need Win Your Election
The Single Political Marketing Campaign You Need Win Your Election
by Jessica Lalau; PostCardMania

Whether you’re a first-time candidate or looking to unseat an incumbent, to generate the winning number of votes, you need to reach your constituents with your message consistently.
And how do you do that without draining your marketing budget?
Read More...

A campaign’s GOTV guide for getting the youth to vote
A campaign’s GOTV guide for getting the youth to vote
By:  Lakshmi Narayanan
The older generation always outperforms the younger generation at the polls. In the 2016 U.S. elections, the elders contributed to 49% of the votes, while being only 43% of the population...
Read More...

How to Build Credibility & Win Your Election in a Fake News Universe
How to Build Credibility & Win Your Election in a Fake News Universe
By Jessica Lalua

It's true — the Internet has changed just about every facet of daily American life. That includes politics and our elections. (For better or worse.)
But here's the good news:
Not all of the fundamentals have changed.
Politics remains first and foremost local.
Campaigns are about people. About connection. About making yourself known to potential voters and inspiring them to check yes next to your name.  Read More...

4 Election-Winning Postcard Campaigns You Can Copy
4 Election-Winning Postcard Campaigns You Can Copy
By Joy Gendusa 
Campaign season is ramping up, and that means it’s high time I explored some of the political successes PostcardMania has experienced. There are a lot of political marketing strategies out there that can help you win, but this article will focus on using direct mail to get your message out.  Read More...

4 Cutting-Edge Ways To Conduct Political Polls And Surveys
4 Cutting-Edge Ways To Conduct Political Polls And Surveys
By Tony K, CallHub.io

If the 2016 presidential election polling taught us all anything, it was the need for precise polling and survey methods. Poll after poll concluded that Donald J. Trump had no pathway to victory...
Read More

How to Brand your Campaign on Day 1 - NEW
How to Brand your Campaign on Day 1 - NEW
By Mark MaciasMacias PR

If you’re running for office in a larger media market, it will be much more difficult to get your name in the news.  The competition for news stories is competitive and if you don’t have a strong editorial angle
READ MORE...

How to Beat the Trump Candidate
How to Beat the Trump Candidate
How to Beat the Pro-Trump Candidate
By Mark Macias
Macias PR
You can always spot the pro-Trump candidate from a precinct away. He or she is typically the politician who wants to throw fireballs at the local rally held at the gas station. These
READ MORE


Why The Best Data In The World Won’t Win You An Election
Why The Best Data In The World Won’t Win You An Election
By Justin Gargiulo, Founder of VoterTrove
To extract the most value, campaigns will have to move beyond the idea of data as a solution.
Nowadays we talk about data as a solution to the problem of winning elections. It isn’t. Data is an object, not a technology, and objects by themselves do not solve complex problems. Technology does.
Read More...

Why Direct Mail About Politics Still Influences Millennials
Why Direct Mail About Politics Still Influences Millennials
By Elena Neely
Let’s say you’re a candidate for elective office, whether local, state or federal, during this political cycle. Suppose, further, that in your quest for public service, you plan to target the much-coveted demographic of 18-to-34-year-olds known as Millennials. (added 9/13/2016)
Read More...

Winning Political Elections with Postcards
Winning Political Elections with Postcards
3 Simple Steps to Success and a New Job (or another stint in your current one!)
By Joy Gendusa
You call it “campaigning.” I call it “marketing.” Either way, we’re talking about the same thing: getting the word out and generating real-life results. In your case, those results are votes, and you don’t have the luxury of a long-term

Read More...

Myth Information: Why Newspapers are more important than ever in the 2014 Elections
Myth Information: Why Newspapers are more important than ever in the 2014 Elections
 John Kimball  john@johnkimballgroup.com

 If you think in this age of “new media” that newspapers are not important to winning elections … think again. Today, no medium hashas a higher correlation with voters than newspapers. In fact, newspapers provide much of the “news” content on the internet
 
Read More...

The key to victory: Dogs
The key to victory: Dogs
By Joe Curran  www.filpac.com

Think we're kidding?  A couple of years ago we decided to predict the election results by surveying the dogs that we noticed sniffing under the tables at our customers' campaign headquarters.  (Well, OK. We soon discovered the dogs couldn't
Read More...


Tips for Hiring an Effective Political Campaign Telemarketing Company
Tips for Hiring an Effective Political Campaign Telemarketing Company
by Doug Kaplan, Gravis Marketing

Tip #1 – Create a Marketing Plan of Potential Targets

There are several different types of telemarketing agencies across the globe. From direct sales associates that use robocalls or overseas agents,
Read More...

How to Choose Design Colors for a Political Lawn Sign
How to Choose Design Colors for a Political Lawn Sign
by Sheila Maas, Political Lawn Signs

Henry Ford said you can have any color Model T as long as it is black. 
Awhile back a survey by the University of Florida claimed that a yellow background with black lettering was the best color combination for a sign
Read More...

Hot Political News

Sunday, 13 November 2022
Sunday, 13 November 2022
2022 Election Statistics. There were 435 House races, 35 Senate races and 36 Governor races up for election. 45.9 million people voted early. The most ad spending in a Senate race = $305 million in Pennsylvania. There were 34 House retirements (22 Democrats, 12 Republicans). There were 36 women nominees for governor (up from 16 in 2018); There were 11 Black Senate nominees . Most ad spending in governor’s race was $214 million (Illinois). Most ad spending in a House race was $38 million (Maine’s 2nd CD). George Soros is the top donor to Democratic outside groups ($127 million). Richard Uihlein is the top Republican donor to outside groups. (From Politico).
Tuesday, 1 November, 2022
Tuesday, 1 November, 2022
Senate Races to watch - 48 states are “likely” or “lean GOP” and 45 states for the Dems. The 7 other “toss-up” races include: New Hampshire, Georgia, Wisconsin, Nevada, Arizona, Washington State, Pennsylvania.

Find Political Products

Upgrade Your Directory ListingHow To LibraryOrder Our Mailing List
screenshot wwwpoliticalresourcescom 20200601 15 50 50

CAMPAIGN HOW TO ARTICLE

7 ways to talk to voters (when you can’t talk to voters)
7 ways to talk to voters (when you can’t talk to voters)
Crag Turner, The Campaign Coach

With the exceptions of the Amazons in the world, over the past year almost every brand that exists has had to develop new ways to communicate with their customers in order to stay in business. Without the normal kinds of in-person experiences,

Read More

The Single Political Marketing Campaign You Need Win Your Election
The Single Political Marketing Campaign You Need Win Your Election
by Jessica Lalau; PostCardMania

Whether you’re a first-time candidate or looking to unseat an incumbent, to generate the winning number of votes, you need to reach your constituents with your message consistently.
And how do you do that without draining your marketing budget?
Read More...

A campaign’s GOTV guide for getting the youth to vote
A campaign’s GOTV guide for getting the youth to vote
By:  Lakshmi Narayanan
The older generation always outperforms the younger generation at the polls. In the 2016 U.S. elections, the elders contributed to 49% of the votes, while being only 43% of the population...
Read More...

How to Build Credibility & Win Your Election in a Fake News Universe
How to Build Credibility & Win Your Election in a Fake News Universe
By Jessica Lalua

It's true — the Internet has changed just about every facet of daily American life. That includes politics and our elections. (For better or worse.)
But here's the good news:
Not all of the fundamentals have changed.
Politics remains first and foremost local.
Campaigns are about people. About connection. About making yourself known to potential voters and inspiring them to check yes next to your name.  Read More...

4 Election-Winning Postcard Campaigns You Can Copy
4 Election-Winning Postcard Campaigns You Can Copy
By Joy Gendusa 
Campaign season is ramping up, and that means it’s high time I explored some of the political successes PostcardMania has experienced. There are a lot of political marketing strategies out there that can help you win, but this article will focus on using direct mail to get your message out.  Read More...

4 Cutting-Edge Ways To Conduct Political Polls And Surveys
4 Cutting-Edge Ways To Conduct Political Polls And Surveys
By Tony K, CallHub.io

If the 2016 presidential election polling taught us all anything, it was the need for precise polling and survey methods. Poll after poll concluded that Donald J. Trump had no pathway to victory...
Read More

How to Brand your Campaign on Day 1 - NEW
How to Brand your Campaign on Day 1 - NEW
By Mark MaciasMacias PR

If you’re running for office in a larger media market, it will be much more difficult to get your name in the news.  The competition for news stories is competitive and if you don’t have a strong editorial angle
READ MORE...

How to Beat the Trump Candidate
How to Beat the Trump Candidate
How to Beat the Pro-Trump Candidate
By Mark Macias
Macias PR
You can always spot the pro-Trump candidate from a precinct away. He or she is typically the politician who wants to throw fireballs at the local rally held at the gas station. These
READ MORE


Why The Best Data In The World Won’t Win You An Election
Why The Best Data In The World Won’t Win You An Election
By Justin Gargiulo, Founder of VoterTrove
To extract the most value, campaigns will have to move beyond the idea of data as a solution.
Nowadays we talk about data as a solution to the problem of winning elections. It isn’t. Data is an object, not a technology, and objects by themselves do not solve complex problems. Technology does.
Read More...

Why Direct Mail About Politics Still Influences Millennials
Why Direct Mail About Politics Still Influences Millennials
By Elena Neely
Let’s say you’re a candidate for elective office, whether local, state or federal, during this political cycle. Suppose, further, that in your quest for public service, you plan to target the much-coveted demographic of 18-to-34-year-olds known as Millennials. (added 9/13/2016)
Read More...

Winning Political Elections with Postcards
Winning Political Elections with Postcards
3 Simple Steps to Success and a New Job (or another stint in your current one!)
By Joy Gendusa
You call it “campaigning.” I call it “marketing.” Either way, we’re talking about the same thing: getting the word out and generating real-life results. In your case, those results are votes, and you don’t have the luxury of a long-term

Read More...

Myth Information: Why Newspapers are more important than ever in the 2014 Elections
Myth Information: Why Newspapers are more important than ever in the 2014 Elections
 John Kimball  john@johnkimballgroup.com

 If you think in this age of “new media” that newspapers are not important to winning elections … think again. Today, no medium hashas a higher correlation with voters than newspapers. In fact, newspapers provide much of the “news” content on the internet
 
Read More...

The key to victory: Dogs
The key to victory: Dogs
By Joe Curran  www.filpac.com

Think we're kidding?  A couple of years ago we decided to predict the election results by surveying the dogs that we noticed sniffing under the tables at our customers' campaign headquarters.  (Well, OK. We soon discovered the dogs couldn't
Read More...


Tips for Hiring an Effective Political Campaign Telemarketing Company
Tips for Hiring an Effective Political Campaign Telemarketing Company
by Doug Kaplan, Gravis Marketing

Tip #1 – Create a Marketing Plan of Potential Targets

There are several different types of telemarketing agencies across the globe. From direct sales associates that use robocalls or overseas agents,
Read More...

How to Choose Design Colors for a Political Lawn Sign
How to Choose Design Colors for a Political Lawn Sign
by Sheila Maas, Political Lawn Signs

Henry Ford said you can have any color Model T as long as it is black. 
Awhile back a survey by the University of Florida claimed that a yellow background with black lettering was the best color combination for a sign
Read More...

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